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Forbes

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Forbes

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  • America’s Richest Women Celebrities 2025 After years of booming entrepreneurship, the market is softening for celebrity-backed companies. But eye-watering earnings continue to roll in for the biggest female movie, TV and pop stars in the country. Matt Craig COMP1-Kim-Kardashian-Oprah-Beyonce_RGB2 In business, timing is everything—even for the rich and famous. The boom time for celebrity entrepreneurship took off like a rocket around the end of 2020, and the pop stars, actors and talk show hosts who best took advantage minted fortunes in the hundreds of millions, even billions in a few cases, by putting their name on everything from cosmetics brands to TV and movie production companies. But now they, like many others, are feeling the effects of a cooling economy. On Forbes’ list of America’s Richest Self-Made Women this year, 16 celebrities rank among the 100 entrepreneurs, executives and entertainers. In order to make the cut, candidates had to be worth at least $350 million—up from $300 million last year and $225 million in 2023. These stars of the stage and screen are collectively worth $14.1 billion, up from $13.3 billion last year—thanks to the addition of actress Selena Gomez (No. 48), who isn’t yet a billionaire but whose estimated $700 million net worth makes up almost the entirety of that difference. Most of the other 15 stars’ fortunes are little changed from a year ago. Gomez launched her cosmetics company Rare Beauty at the start of the celebrity business boom, in September 2020, and it disclosed $367 million in revenue by 2023. Similarly, Judy Sheindlin (No. 61) signed a mega deal in late 2020 to move her eponymous TV arbitration show to Amazon Prime; pop star Rihanna (No. 35) raised money for her Savage x Fenty lingerie brand at a $1 billion valuation in early 2021; Madonna (No. 42) signed a lucrative new deal with Warner Music that summer; and, perhaps most notably, movie star Reese Witherspoon (No. 82) sold a majority stake in her production company Hello Sunshine in August 2021 at a reported $900 million valuation. The Hello Sunshine sale is now referenced regularly throughout Hollywood as the peak of a celebrity production bubble. At the time of the acquisition by Blackstone-backed Candle Media, the company projected $80 million in profit by 2023. But according to an October 2023 report in Bloomberg, it produced less than $10 million that year, and the pace of new productions has only continued to slow in the two years since. As of 2025, Forbes estimates Hello Sunshine is worth less than a third of its sale price. (A representative for Witherspoon disagreed with Forbes, but offered no guidance.) Markets have similarly cooled in the cosmetics space, the industry behind several women on the list, including Gomez, Rihanna, Kardashian and her half-sister Kylie Jenner (No. 52). Forbes estimates Rihanna’s net worth dropped nearly 30% in the past year, due to estimates of flat sales at Fenty Beauty and lingerie brand Savage X Fenty. “The market condition right now is exerting a sort of downward pressure on valuation,” Morningstar analyst Dan Su told Forbes in early May, referring to cosmetics firms. The same goes for music catalogs. Katy Perry (No. 97) sold stakes in her master recordings and publishing rights in 2023 for an estimated $225 million, but a similar artist trying to do the same deal today would expect a 20% to 30% discount, analysts tell Forbes. Perry is headed back out on tour this summer, as is Beyoncé Knowles-Carter (No. 45), who saw a massive jump in her net worth during her blockbuster Renaissance tour in 2023 but has already seen lower ticket prices and sales during early stops of her Cowboy Carter tour. The big outlier to this trend is Taylor Swift (No. 21), whose wealth increased by $300 million in the past year to $1.6 billion, according to Forbes estimates. Her signature Eras Tour started in 2023 and ended in December 2024, grossing a record-breaking $2 billion and generating earnings in a variety of ways, including ticket sales, a blockbuster movie and a book about the tour, a phenomenon that made her immune to the trend that hit other celebrities.
  • The ForbesUnder30Local Columbus list features young athletes, innovators and entrepreneurs making an impact. Learn more about the rising stars and future leaders in Columbus
  • How To Think Bigger In Business
  • Why Hollywood Stars Make Bank On Broadway
  • The Midas List returns for a 24th year. With only a handful of IPOs, and acquisitions, the big driver of changes to our ranking of the world's best VCs have been mega raises from startups like OpenAI & SpaceX
  • Trump Used Presidential Seal At Meme Coin Dinner—A Potential Violation Of Federal Law
  • The widely viewed AI-generated videos, which offer free upgrades to premium services from Spotify and Microsoft, are trying to trick users into installing malicious code that can spy on users’ PCs
  • The money for female sports stars is increasing on and off the field, but even for Coco Gauff, Simone Biles and Caitlin Clark, it’s not enough to rank among the elite earners. (Photo: Andy Cheung via Getty Images)
  • The money for female sports stars is increasing on and off the field, but even for Coco Gauff, Simone Biles and Caitlin Clark, it’s not enough to rank among the elite earners. (Photo: Andy Cheung via Getty Images)

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